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How to Reframe Obstacles as Opportunities for Curiosity

If you’re launching a new project, take a moment… and STOP. Before you get started on the project, use this activity to get clarity about the problem you’re trying to solve.

Latest Posts

3 Steps to Calibrate Your Product Before Liftoff

✈️ If you shift the nose of an airplane by a few degrees, a plane leaving Los Angeles for New York 🗽 will end up in Washington D.C. 🏛️ You probably won’t notice it on the runway. You might not even notice it until you’re in the air. Seemingly small mistakes early on make a […]

5 Steps to Get Your Positioning Right

Before you invest money into selling or marketing your product, take the time to figure out your positioning. You might be thinking… well, I’ve got my messaging and branding down, I’m good to go, right? Not quite. Positioning is very different from your messaging and branding. Positioning done right will help inform your marketing and […]

The 4 Core Principles of the Design Sprint Process

And how it drives more innovation than meetings. When it comes to innovation, meetings don’t have a great reputation. Research compiled by TED shows that “50% of people find meetings to be unproductive” and “25% of meetings are spent discussing irrelevant issues.” There’s real economic impact for bad meetings too. According to the same research […]

A Step-by-Step Process to Build Your Customer Profile

“Don’t find customers for your products, find products for your customers.” – Seth Godin If you’re responsible for your company’s growth strategy, you probably already know how important it is to have a clear customer profile. When you have an intimate understanding of your customer’s wants and needs, you’re more likely to choose the right […]

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