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How to Reframe Obstacles as Opportunities for Curiosity

If you’re launching a new project, take a moment… and STOP. Before you get started on the project, use this activity to get clarity about the problem you’re trying to solve.

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The 4 Core Principles of the Design Sprint Process

And how it drives more innovation than meetings. When it comes to innovation, meetings don’t have a great reputation. Research compiled by TED shows that “50% of people find meetings to be unproductive” and “25% of meetings are spent discussing irrelevant issues.” There’s real economic impact for bad meetings too. According to the same researchContinue reading “The 4 Core Principles of the Design Sprint Process”

A Step-by-Step Process to Build Your Customer Profile

“Don’t find customers for your products, find products for your customers.” – Seth Godin If you’re responsible for your company’s growth strategy, you probably already know how important it is to have a clear customer profile. When you have an intimate understanding of your customer’s wants and needs, you’re more likely to choose the rightContinue reading “A Step-by-Step Process to Build Your Customer Profile”

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