Blog

Featured Post

How to Reframe Obstacles as Opportunities for Curiosity

If you’re launching a new project, take a moment… and STOP. Before you get started on the project, use this activity to get clarity about the problem you’re trying to solve.

Latest Posts

The One Thing You Need to Do Now to Grow Your Business

“Don’t find customers for your products, find products for your customers.” – Seth Godin If you’re responsible for your company’s growth strategy, you probably already know how important it is to have a clear customer profile. When you have an intimate understanding of your customer’s wants and needs, you’re more likely to choose the right […]

Good to Great: The Hedgehog Concept

This post is part of a series on useful business concepts to help build more resilient, innovative companies in the world. The Hedgehog Concept comes from Jim Collins’ bestseller Good to Great: Why Some Companies Make the Leap and Others Don’t. In the book, Collins shares insights that his team gathered across five years of […]

Start With Fun When You’re Choosing Your Target Customer

One of the most important things you’ll do early on when you’re designing a go-to-market strategy or launching a new offering is deciding on your target customer. It’s an important first step because the customer you choose will also dictate how you build your product or service, and the way you market it. At the […]

How to Reframe Obstacles as Opportunities for Curiosity

Space is a heck of a place to run into problems. In the 1995 movie Apollo 13 there’s an iconic scene in which NASA Flight Director, Gene Kranz, (played by Ed Harris) draws a map of the Earth and Moon on a blackboard. It had been two days into the mission when an oxygen tank […]

Loading…

Something went wrong. Please refresh the page and/or try again.

Follow Us

Get our monthly newsletter about growth strategies and tactics delivered directly to your inbox:

Processing…
Success! You're on the list.