Using a new generation of the famed Design Sprint process, and just four days.
Don’t invest months of time, invest a week. Design Sprints compress work that usually take months into 4 days.
A Design Sprint is the fastest, most cost-effective way to find out if an idea is worth developing, if a feature is worth the effort, or if your value proposition is valid.
Test if your idea is…
An Efficient Failure
Your idea didn’t hit the mark.
➡ You saved 4-6 months of work building the wrong thing.
A Flawed Success
Some of your ideas met customers’ needs and some didn’t.
➡ You should iterate and test again.
An Epic Win
The ideas met customer needs.
➡ You are ready to implement!
What does a Design Sprint look like?
The Design Sprint is essentially a 4-day intense hackathon. On Day 1, we work to define the challenge and scope of the week. Day 2 is about deciding what solutions to prototype. Day 3 is about rapidly building the prototype which is then tested on Day 4.
What’s the exact outcome?
- A high-fidelity prototype tested with real customers;
- Answers to your critical business questions;
- Alignment across your team and decision makers; and
- Clarity on next steps.
Who should run a Design Sprint?
Design Sprints have been run by companies worldwide from startups to Fortune 500 companies in all sectors and industries.
Slack found ways to court larger customers, the United Nations boosted usage of their top-rated app, KLM Airlines redesigned the airport experience, Flatiron Health built new processes and product lines, and Gimlet Media decided on their business model.
Whether it’s a product, service, marketing, or sales-related idea, you can test it first with a Design Sprint.
Design Sprint FAQs
Can a Design Sprint be run remotely?
Yes, a Design Sprint can be run effectively using web conferencing and online whiteboarding tools. To avoid “Zoom fatigue” we add an extra session the week before to spread out the time spent online.
What ideas can a Design Sprint test?
Essentially any BIG idea can be tested using a Design Sprint. If it’s just tweaking the copy or a button on your website, a sprint won’t be worth the effort. Here are a few examples of topics that would be a good fit to test with a Sprint:
- Product-market fit of your product or service.
- Marketing messaging or campaigns.
- Customer or user experience flows.
- Sales or growth strategies.
- Internal processes or structures.
What’s the ROI of a Design Sprint?
Running a Design Sprint can help minimize the opportunity cost of building and launching a solution that hasn’t been validated – saving your organization hundreds of hours of your team’s time.
One study showed that a Design Sprint resulted in 7x time savings over a normal workflow and at least 2x savings in money.
How much does it cost to run a Sprint?
It depends on the company size and how many ideas you want to validate. Book a conversation with me to find out more.