How to Make Agile Work for You

When you think of agile, what do you think of? Most people think about building a prototype quickly and testing them with users. Once you have feedback, you iterate on your product and test again. It’s about velocity. Unfortunately,  far too many organizations “go agile” before they deeply understanding the problem they’re solving for. TheyContinue reading “How to Make Agile Work for You”

3 Steps to Calibrate Your Product Before Liftoff

✈️ If you shift the nose of an airplane by a few degrees, a plane leaving Los Angeles for New York 🗽 will end up in Washington D.C. 🏛️ You probably won’t notice it on the runway. You might not even notice it until you’re in the air. Seemingly small mistakes early on make aContinue reading “3 Steps to Calibrate Your Product Before Liftoff”

5 Steps to Get Your Positioning Right

Before you invest money into selling or marketing your product, take the time to figure out your positioning. You might be thinking… well, I’ve got my messaging and branding down, I’m good to go, right? Not quite. Positioning is very different from your messaging and branding. Positioning done right will help inform your marketing andContinue reading “5 Steps to Get Your Positioning Right”

The 4 Core Principles of the Design Sprint Process

And how it drives more innovation than meetings. When it comes to innovation, meetings don’t have a great reputation. Research compiled by TED shows that “50% of people find meetings to be unproductive” and “25% of meetings are spent discussing irrelevant issues.” There’s real economic impact for bad meetings too. According to the same researchContinue reading “The 4 Core Principles of the Design Sprint Process”

A Step-by-Step Process to Build Your Customer Profile

“Don’t find customers for your products, find products for your customers.” – Seth Godin If you’re responsible for your company’s growth strategy, you probably already know how important it is to have a clear customer profile. When you have an intimate understanding of your customer’s wants and needs, you’re more likely to choose the rightContinue reading “A Step-by-Step Process to Build Your Customer Profile”

Good to Great: The Hedgehog Concept

This post is part of a series on useful business concepts to help build more resilient, innovative companies in the world. The Hedgehog Concept comes from Jim Collins’ bestseller Good to Great: Why Some Companies Make the Leap and Others Don’t. In the book, Collins shares insights that his team gathered across five years ofContinue reading “Good to Great: The Hedgehog Concept”

Start With Fun When You’re Choosing Your Target Customer

One of the most important things you’ll do early on when you’re designing a go-to-market strategy or launching a new offering is deciding on your target customer. It’s an important first step because the customer you choose will also dictate how you build your product or service, and the way you market it. At theContinue reading “Start With Fun When You’re Choosing Your Target Customer”

How to Reframe Obstacles as Opportunities for Curiosity

Space is a heck of a place to run into problems. In the 1995 movie Apollo 13 there’s an iconic scene in which NASA Flight Director, Gene Kranz, (played by Ed Harris) draws a map of the Earth and Moon on a blackboard. It had been two days into the mission when an oxygen tankContinue reading “How to Reframe Obstacles as Opportunities for Curiosity”

How I Unpacked What I Really Wanted to Do With My Career

For the past few years, I’d had a nagging feeling that the work I’d been doing was not the work I was meant to be doing. I mean, I was pretty good at it and felt generously compensated for it, but it just never felt right. Maybe you’ve felt this before as well.  After spendingContinue reading “How I Unpacked What I Really Wanted to Do With My Career”

Book Notes | The Courage to be Disliked

By Ichiro Kishimi and Fumitake Koga ISBN: 1501197274 Year read: 2019 How strongly I recommend it: 10/10 This book is structured as a conversation between a young man and a philosopher. Over five nights they talk and debate the meaning in our lives through the lens of Adlerian psychology. I didn’t know anything about AdlerianContinue reading “Book Notes | The Courage to be Disliked”