3 Steps to Calibrate Your Product Before Liftoff

✈️ If you shift the nose of an airplane by a few degrees, a plane leaving Los Angeles for New York 🗽 will end up in Washington D.C. 🏛️ You probably won’t notice it on the runway. You might not even notice it until you’re in the air. Seemingly small mistakes early on make aContinue reading “3 Steps to Calibrate Your Product Before Liftoff”

5 Steps to Get Your Positioning Right

Before you invest money into selling or marketing your product, take the time to figure out your positioning. You might be thinking… well, I’ve got my messaging and branding down, I’m good to go, right? Not quite. Positioning is very different from your messaging and branding. Positioning done right will help inform your marketing andContinue reading “5 Steps to Get Your Positioning Right”

A Step-by-Step Process to Build Your Customer Profile

“Don’t find customers for your products, find products for your customers.” – Seth Godin If you’re responsible for your company’s growth strategy, you probably already know how important it is to have a clear customer profile. When you have an intimate understanding of your customer’s wants and needs, you’re more likely to choose the rightContinue reading “A Step-by-Step Process to Build Your Customer Profile”

Good to Great: The Hedgehog Concept

This post is part of a series on useful business concepts to help build more resilient, innovative companies in the world. The Hedgehog Concept comes from Jim Collins’ bestseller Good to Great: Why Some Companies Make the Leap and Others Don’t. In the book, Collins shares insights that his team gathered across five years ofContinue reading “Good to Great: The Hedgehog Concept”

Start With Fun When You’re Choosing Your Target Customer

One of the most important things you’ll do early on when you’re designing a go-to-market strategy or launching a new offering is deciding on your target customer. It’s an important first step because the customer you choose will also dictate how you build your product or service, and the way you market it. At theContinue reading “Start With Fun When You’re Choosing Your Target Customer”

Monthly Learnings Roundup (September, 2017)

Thanks for checking out the Monthly Learning Roundup. These bite-sized, monthly posts are designed to give you a quick hit of interesting learnings and articles I came across this month. It’s a motley assortment of tips, resources, and links that will hopefully give you a bit of inspiration for the upcoming month. Enjoy! What I’mContinue reading “Monthly Learnings Roundup (September, 2017)”