5 Steps to Get Your Positioning Right

Before you invest money into selling or marketing your product, take the time to figure out your positioning. You might be thinking… well, I’ve got my messaging and branding down, I’m good to go, right? Not quite. Positioning is very different from your messaging and branding. Positioning done right will help inform your marketing andContinue reading “5 Steps to Get Your Positioning Right”

A Step-by-Step Process to Build Your Customer Profile

“Don’t find customers for your products, find products for your customers.” – Seth Godin If you’re responsible for your company’s growth strategy, you probably already know how important it is to have a clear customer profile. When you have an intimate understanding of your customer’s wants and needs, you’re more likely to choose the rightContinue reading “A Step-by-Step Process to Build Your Customer Profile”

Start With Fun When You’re Choosing Your Target Customer

One of the most important things you’ll do early on when you’re designing a go-to-market strategy or launching a new offering is deciding on your target customer. It’s an important first step because the customer you choose will also dictate how you build your product or service, and the way you market it. At theContinue reading “Start With Fun When You’re Choosing Your Target Customer”