A Step-by-Step Process to Build Your Customer Profile

“Don’t find customers for your products, find products for your customers.” – Seth Godin If you’re responsible for your company’s growth strategy, you probably already know how important it is to have a clear customer profile. When you have an intimate understanding of your customer’s wants and needs, you’re more likely to choose the rightContinue reading “A Step-by-Step Process to Build Your Customer Profile”

Pilot: Behaviour Change with One Book, One Summary, and 30-Days of Tracking

Behaviour change is difficult. It’s the reason why I’ve been doing the same habits for years and years. Don’t get me wrong – I’ve tried to change my behaviour on certain things – but the deeply ingrained thinking just can’t get rooted out. So, I have a proposal. Let’s try a new strategy for changingContinue reading “Pilot: Behaviour Change with One Book, One Summary, and 30-Days of Tracking”