3 Steps to Calibrate Your Product Before Liftoff

✈️ If you shift the nose of an airplane by a few degrees, a plane leaving Los Angeles for New York 🗽 will end up in Washington D.C. 🏛️ You probably won’t notice it on the runway. You might not even notice it until you’re in the air. Seemingly small mistakes early on make aContinue reading “3 Steps to Calibrate Your Product Before Liftoff”

The 4 Core Principles of the Design Sprint Process

And how it drives more innovation than meetings. When it comes to innovation, meetings don’t have a great reputation. Research compiled by TED shows that “50% of people find meetings to be unproductive” and “25% of meetings are spent discussing irrelevant issues.” There’s real economic impact for bad meetings too. According to the same researchContinue reading “The 4 Core Principles of the Design Sprint Process”

Start With Fun When You’re Choosing Your Target Customer

One of the most important things you’ll do early on when you’re designing a go-to-market strategy or launching a new offering is deciding on your target customer. It’s an important first step because the customer you choose will also dictate how you build your product or service, and the way you market it. At theContinue reading “Start With Fun When You’re Choosing Your Target Customer”

How to Reframe Obstacles as Opportunities for Curiosity

Space is a heck of a place to run into problems. In the 1995 movie Apollo 13 there’s an iconic scene in which NASA Flight Director, Gene Kranz, (played by Ed Harris) draws a map of the Earth and Moon on a blackboard. It had been two days into the mission when an oxygen tankContinue reading “How to Reframe Obstacles as Opportunities for Curiosity”